The Social Organization: Managing Human Capital Through Social Media

The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.

• | Author: Amelia Manuti, Pasquale Davide de Palma
• | Publisher: Palgrave Macmillan
• | Publication Date: Dec 15, 2015
• | Number of Pages: 109 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 113758534X
• | ISBN-13: 9781137585349