Successful Social Media And Ecommerce Strategies In The Wine Industry

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

• | Author: Gergely Sznolnoki, Liz Thach, Dani Kolb
• | Publisher: Palgrave Macmillan
• | Publication Date: Dec 21, 2015
• | Number of Pages: 182 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 113760297X
• | ISBN-13: 9781137602978