The Evolution Of Integrated Marketing Communications

This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.

• • Author: Don Schultz, Charles H. Patti, Philip J. Kitchen
• • Publisher: Routledge
• • Publication Date: Jul 04, 2014
• • Number of Pages: 144 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 113800894X
• • ISBN-13: 9781138008946