Diversity In Advertising (Advertising And Consumer Psychology)

The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans ide

• • Author: Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
• • Publisher: Routledge
• • Publication Date: Sep 11, 2014
• • Number of Pages: 472 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1138012823
• • ISBN-13: 9781138012820