Ceo Branding: Theory And Practice - 9781138013728

The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.

• | Author: Marc Fetscherin
• | Publisher: Routledge
• | Publication Date: Jun 24, 2015
• | Number of Pages: 336 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138013722
• | ISBN-13: 9781138013728