Green Advertising And The Reluctant Consumer

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.

• • Author: Kim Sheehan, Lucy Atkinson
• • Publisher: Routledge
• • Publication Date: Jul 18, 2014
• • Number of Pages: 146 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1138016543
• • ISBN-13: 9781138016545