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Routledge India
Communication Strategies For Corporate Leaders: Implications For The Global Market (Contemporary Themes In Business And Management)
Communication Strategies For Corporate Leaders: Implications For The Global Market (Contemporary Themes In Business And Management)
ISBN-13: 9781138047914
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This volume: Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination. Introduces 'problematisation' and 'deconstruction' as effective communication tools Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios.
- | Author: Pragyan Rath, Apoorva Bharadwaj
- | Publisher: Routledge India
- | Publication Date: Nov 07, 2017
- | Number of Pages: 284 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1138047910
- | ISBN-13: 9781138047914
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