Mapping Out Marketing

This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.

• • Author: Ronald Paul Hill, Cait Lamberton, Catherine Mary Lamberton, Jennifer Swartz
• • Publisher: Routledge
• • Publication Date: May 29, 2018
• • Number of Pages: 212 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1138082236
• • ISBN-13: 9781138082236