A Handbook Of Qualitative Methodologies For Mass Communication Research

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

• | Author: Nicholas W. Jankowski, Klaus Bruhn Jensen
• | Publisher: Routledge
• | Publication Date: Dec 22, 2015
• | Number of Pages: 288 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138134864
• | ISBN-13: 9781138134867