Essentials Of International Marketing

Covers the key topics for an International Marketing course in a concise, no-nonsense manner that meets the needs of undergraduates. In addition to the key topics, this text also offers two chapters on the metric system and on countertrade that provide e

• • Author: Donald L. Brady
• • Publisher: Routledge
• • Publication Date: Apr 22, 2016
• • Number of Pages: 416 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1138140538
• • ISBN-13: 9781138140530