Understanding The Born Global Firm (Routledge Focus On Business And Management)

Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.

• | Author: Neri Karra
• | Publisher: Routledge
• | Publication Date: Aug 08, 2016
• | Number of Pages: 108 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138219118
• | ISBN-13: 9781138219113