Flying Off Course: Airline Economics And Marketing

This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.

• | Author: Rigas Doganis
• | Publisher: Routledge
• | Publication Date: Jan 08, 2019
• | Number of Pages: 342 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138224235
• | ISBN-13: 9781138224230