Navigating Commerce In Latin America: Options And Obstacles

Contemporary thoughts about doing business in Latin America -- The current business environment -- Historical business perspective -- Cultural issues affecting business -- The political climate in LA -- The economic climate -- Global competitiveness -- Establishing a business in Latin America -- The marketing process in Latin America -- Entrepreneurship and innovation in Latin America -- Conclusion

• • Author: John E. Spillan, Jase R. Ramsey
• • Publisher: Routledge
• • Publication Date: Oct 23, 2018
• • Number of Pages: 260 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1138304697
• • ISBN-13: 9781138304697