Technology And Innovation For Marketing

Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts

• | Author: Eleonora Pantano, Clara Bassano, Constantinos-Vasilios Priporas
• | Publisher: Routledge
• | Publication Date: Aug 29, 2018
• | Number of Pages: 130 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138323152
• | ISBN-13: 9781138323155