The Influence Of Values On Consumer Behaviour

Substantial progress has been made in the conceptualisation of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory. This work bridges the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literature.

• • Author: Erik Kostelijk
• • Publisher: Routledge
• • Publication Date: Jan 22, 2018
• • Number of Pages: 240 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1138489557
• • ISBN-13: 9781138489554