Marketing Public Policy: Complexity, Hurts And Minefields

This book fills a much-needed gap in the existing literature on public policy by fusing complexity theories with communication practices (where behaviour is a unit of analysis). The book aligns with the behaviourial foundations of policy making and goes further by exploring the what, why and how.

• • Author: Basskaran Nair
• • Publisher: Routledge
• • Publication Date: Feb 27, 2018
• • Number of Pages: 168 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1138559962
• • ISBN-13: 9781138559967