Neighborhood Branding, Identity And Tourism (Routledge Focus In Tourism)

This book delves into neighborhood branding by looking at the city of Orlando and the identities that set each neighborhood apart from another. The word Orlando is almost synonymous with Disney, Mickey Mouse, and for good reason. But what other brand identities does the place have?

• | Author: Staci M. Zavattaro
• | Publisher: Routledge
• | Publication Date: Mar 19, 2019
• | Number of Pages: 120 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138573566
• | ISBN-13: 9781138573567