Strategic Marketing: Concepts And Cases

This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.

• | Author: Russell Abratt, Michael Bendixen
• | Publisher: Routledge
• | Publication Date: Jul 03, 2018
• | Number of Pages: 148 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 113859363X
• | ISBN-13: 9781138593633