Strategic Marketing: Concepts And Cases

This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.

• • Author: Russell Abratt, Michael Bendixen
• • Publisher: Routledge
• • Publication Date: Jul 04, 2018
• • Number of Pages: 148 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1138593648
• • ISBN-13: 9781138593640