Strong Brands, Strong Relationships - 9781138786837

Strong Brands, Strong Relationships is a new collection of innovative research and practitioner insights which builds on the foundations of the first book, but with darker themes at its centre: an exploration of the destructive and dysfunctional aspects of our complex relationships with brands.

• | Author: Susan Fournier, Michael Breazeale, Jill Avery
• | Publisher: Routledge
• | Publication Date: Jun 22, 2015
• | Number of Pages: 476 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138786837
• | ISBN-13: 9781138786837