Managing Marketing Information (Rle Marketing) (Routledge Library Editions: Marketing)

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

• • Author: Nigel Piercy, Reader in Contemporary History Martin Evans
• • Publisher: Routledge
• • Publication Date: Sep 16, 2014
• • Number of Pages: 242 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1138793140
• • ISBN-13: 9781138793149