Corporate Communication: A Marketing Viewpoint

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. This exciting new text book is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.

• • Author: Klement Podnar
• • Publisher: Routledge
• • Publication Date: Nov 03, 2014
• • Number of Pages: 234 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 113880472X
• • ISBN-13: 9781138804722