Media Economics: Theory And Practice (Routledge Communication Series)

This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec

• | Author: Alison Alexander, James E. Owers, C. Ann Hollifield, Rod Carveth, Albert N. Greco
• | Publisher: Routledge
• | Publication Date: Aug 14, 2015
• | Number of Pages: 312 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138834254
• | ISBN-13: 9781138834255