Alternative Market Research Methods: Market Sensing

Use of social media research in mainstream marketing research literature.

• | Author: David Longbottom, Alison Lawson
• | Publisher: Routledge
• | Publication Date: Sep 20, 2016
• | Number of Pages: 312 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138843717
• | ISBN-13: 9781138843714