Alternative Market Research Methods

Alternative Market Research Methods explains non-mainstream and alternative research methods in market research simply and practically, demonstratinghow they can yield a greater depth of understanding and facilitate innovative research design.

• • Author: David Longbottom, Alison Lawson
• • Publisher: Routledge
• • Publication Date: Sep 15, 2016
• • Number of Pages: 330 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1138843725
• • ISBN-13: 9781138843721