The Power Of Information Networks: New Directions For Agenda Setting (Routledge Studies In Global Information, Politics And Society)

The news media have significant influence on the formation of public opinion. Called the agenda setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective.

• | Author: Lei Guo, Maxwell E. McCombs
• | Publisher: Routledge
• | Publication Date: Dec 12, 2015
• | Number of Pages: 254 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138847747
• | ISBN-13: 9781138847743