Chinese Business: Landscapes And Strategies

Providing students and businesspeople with information on business in China, this guide features a mix of theoretical, academic and practical perspectives. It offers a wide view of industry structures and the competitive landscape, and provides a framework for Western companies to develop business and marketing strategies.

• • Author: Hong Liu
• • Publisher: Routledge
• • Publication Date: Jun 21, 2017
• • Number of Pages: 332 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1138918253
• • ISBN-13: 9781138918252