Mass Communications Research Methods: A Step-By-Step Approach (Routledge Library Editions: Communication Studies)

Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

• • Author: H. J. Hsia
• • Publisher: Routledge
• • Publication Date: Nov 04, 2015
• • Number of Pages: 646 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1138954047
• • ISBN-13: 9781138954045