Consumers In Context: The Bpm Research Program (Routledge Revivals)

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

• | Author: Gordon Foxall
• | Publisher: Routledge
• | Publication Date: Sep 01, 2015
• | Number of Pages: 552 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138962899
• | ISBN-13: 9781138962897