Competitive Marketing (Rle Marketing) (Routledge Library Editions: Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

• | Author: John O'Shaughnessy
• | Publisher: Routledge
• | Publication Date: Nov 26, 2015
• | Number of Pages: 766 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138971383
• | ISBN-13: 9781138971387