Planning The Corporate Reputation (Rle Marketing) (Routledge Library Editions: Marketing)

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

• | Author: Vic Markham
• | Publisher: Routledge
• | Publication Date: Dec 17, 2015
• | Number of Pages: 204 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138994979
• | ISBN-13: 9781138994973