Housework And Housewives In American Advertising: Married To The Mop

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

• | Author: Jessamyn Neuhaus
• | Publisher: Palgrave Macmillan
• | Publication Date: Dec 04, 2015
• | Number of Pages: 285 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 134929618X
• | ISBN-13: 9781349296187