Wonder Woman: Marketing Secrets For The Trillion Dollar Customer

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

• | Author: I. Ellwood, S. Shekar
• | Publisher: Palgrave Macmillan
• | Publication Date: Feb 02, 2016
• | Number of Pages: 255 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1349299782
• | ISBN-13: 9781349299782