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Palgrave Macmillan
Globalization, Culture, And Branding: How To Leverage Cultural Equity For Building Iconic Brands In The Era Of Globalization
Globalization, Culture, And Branding: How To Leverage Cultural Equity For Building Iconic Brands In The Era Of Globalization
ISBN-13: 9781349462186
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Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
- | Author: C. Torelli
- | Publisher: Palgrave Macmillan
- | Publication Date: Dec 18, 2015
- | Number of Pages: 193 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1349462187
- | ISBN-13: 9781349462186
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