The Social License: How To Keep Your Organization Legitimate

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.

• • Author: John Morrison
• • Publisher: Palgrave Macmillan
• • Publication Date: Aug 27, 2014
• • Number of Pages: 200 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1349475351
• • ISBN-13: 9781349475353