Measuring Customer Experience: How To Develop And Execute The Most Profitable Customer Experience Strategies

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

• • Author: P. Klaus
• • Publisher: Palgrave Macmillan
• • Publication Date: Jan 01, 2015
• • Number of Pages: 180 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1349477346
• • ISBN-13: 9781349477340