The Butterfly Effect In Competitive Markets: Driving Small Changes For Large Differences

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

• | Author: . Rajagopal
• | Publisher: Palgrave Macmillan
• | Publication Date: Mar 04, 2015
• | Number of Pages: 316 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1349493120
• | ISBN-13: 9781349493128