Intellectual Property Rights Management: Rookies, Dealers And Strategists

This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.

• • Author: L. Alkaersig, K. Beukal, T. Reichstein, Karin Beukel
• • Publisher: Palgrave Macmillan
• • Publication Date: Jan 01, 2015
• • Number of Pages: 212 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1349500534
• • ISBN-13: 9781349500536