Internet Marketing And Big Data Exploitation

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

• • Author: I. Chaston
• • Publisher: Palgrave Macmillan
• • Publication Date: Jan 01, 2015
• • Number of Pages: 297 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1349504149
• • ISBN-13: 9781349504145