Digital Marketing In Practice: Design, Implement And Measure Effective Campaigns

Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded introductory textbook which also explores the latest legal and ethical considerations.

• | Author: Hanne Knight, Lizette Vorster
• | Publisher: Kogan Page
• | Publication Date: Mar 28, 2023
• | Number of Pages: 496 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1398608890
• | ISBN-13: 9781398608894