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Kogan Page

A Marketer'S Guide To Digital Advertising: Transparency, Metrics, And Money

A Marketer'S Guide To Digital Advertising: Transparency, Metrics, And Money

ISBN-13: 9781398609662
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Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.


  • | Author: Shailin Dhar, Scott Thomson
  • | Publisher: Kogan Page
  • | Publication Date: May 30, 2023
  • | Number of Pages: 216 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1398609668
  • | ISBN-13: 9781398609662
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