Brand Strategy In Three Steps: A Purpose-Driven Approach To Branding

Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.

• | Author: Jay Mandel
• | Publisher: Kogan Page
• | Publication Date: Jun 27, 2023
• | Number of Pages: 256 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 139860979X
• | ISBN-13: 9781398609792