Brands And The City: Entanglements And Implications For Urban Life (Cities And Society)

Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this book explores the complex relationship between brands, consumption and urban life. Covering a range of brands and branding in the city, from themed retail stores to branded cultural quarters, it considers how brands provide new ways of mediating identities, lifestyles and social relations. At the same time, the book reveals how brands are bound up with forms of socio-spatial division and exclusion in the city, defining what kinds of practices, images or attitudes are acceptable in a particular place, constituting cultural boundaries that keep certain people and activities out.

• • Author: Sonia Bookman
• • Publisher: Routledge
• • Publication Date: Apr 01, 2018
• • Number of Pages: 214 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1409460843
• • ISBN-13: 9781409460848