Corporate Communication: Critical Business Asset For Strategic Global Change

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

• • Author: Michael B. Goodman, Peter B. Hirsch
• • Publisher: Peter Lang Inc., International Academic Publishers
• • Publication Date: Dec 17, 2014
• • Number of Pages: 229 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1433119250
• • ISBN-13: 9781433119255