Strategic Planning For Public Relations: Beginning The Journey

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.

• • Author: Tricia Hansen-Horn, Adam E. Horn
• • Publisher: Peter Lang Inc., International Academic Publishers
• • Publication Date: May 28, 2014
• • Number of Pages: 254 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1433120925
• • ISBN-13: 9781433120923