Tweening The Girl: The Crystallization Of The Tween Market (Mediated Youth)

Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

• • Author: Natalie Coulter
• • Publisher: Peter Lang Inc., International Academic Publishers
• • Publication Date: Feb 28, 2014
• • Number of Pages: 191 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1433121751
• • ISBN-13: 9781433121753