Journalism And Pr: Unpacking ?Pin? Stereotypes, And Media Myths

This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.

• • Author: Jim Macnamara
• • Publisher: Peter Lang Inc., International Academic Publishers
• • Publication Date: Jul 31, 2014
• • Number of Pages: 284 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1433124262
• • ISBN-13: 9781433124266