Measuring The Impact Of Social Media On Business Profit & Success: A Fortune 500 Perspective

Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

• • Author: Cong Li, Don Stacks
• • Publisher: Peter Lang Inc., International Academic Publishers
• • Publication Date: Jul 24, 2015
• • Number of Pages: 170 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1433125781
• • ISBN-13: 9781433125782