Membership Marketing In The Digital Age: A Handbook For Museums And Libraries (American Association For State And Local History)

Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and loyalty. It featur...

• • Author: Patricia Rich, Dana Hines, Rosie Siemer
• • Publisher: Rowman & Littlefield Publishers
• • Publication Date: Dec 14, 2015
• • Number of Pages: 452 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1442259809
• • ISBN-13: 9781442259805