Membership Marketing In The Digital Age: A Handbook For Museums And Libraries (American Association For State And Local History)

Because of limited (or no) staff, membership management in libraries and museums is often undertaken by staff and volunteers with no experience in membership. This can mean that museum membership levels are stagnant or dropping or Friends of the Libraries groups have few members. In either case, the organization suffers because of less-than-optimal revenues. Membership marketing and management is an ever more demanding role within the institutions served?eeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented.--Publisher description.

• • Author: Patricia Rich, Dana Hines, Rosie Siemer
• • Publisher: Rowman & Littlefield Publishers
• • Publication Date: Dec 03, 2015
• • Number of Pages: 446 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1442259817
• • ISBN-13: 9781442259812